1) What is your business? Why is this important: It’s important to know what the company officially does. That might sound obvious, but sometimes it’s good to have it laid out there.
Insieme events – event-planning business. One stop shopping for
all areas of your event (food, entertainment, venue, favors, guest needs, etc.)
2) Describe your business in one sentence Why is this important:
This helps to get us closer to the nature of your business, and may also help
inspire your slogan.
We plan any type of event for various types of clients through a
one on one personal step-by-step process.
3) Who is your target audience? Why is this
important: You need to know whom your brand is talking
to. If you’re talking to children, it would require a completely
different visual language than if you’re talking to mothers, teenagers,
athletes, bankers, corporate officials, doctors or handymen.
Men and women of all ages and demographics, more with expensive
taste to afford the high prices of all the areas of supplying the event.
4) Who are your competitors? It’s vital to know your
competition. You need to know who they are, how they run their business and
what makes them successful. If your company is no different than
your competition, what would make anyone leave them to come to
you? Especially if they’re established and you’re new.
People who want to plan something on their own. Other event
planning companies.
5) What makes them better/worse than your product/service? Why
is this important: You need to know what your company is and is not,
what you have in common with your competitors and what do you have that is
unique? If you see a weakness in their corporate design (such as an
ugly website), this is also a place where you can make yourself look
better. Also, is their target audience any different than yours?
People who plan by themselves are at a disadvantage
because they do not have connections with caterers, venues, etc. They are not
as experienced in all areas of planning events and will not be able to get
everything they wish, or they do not have any idea of how to make the event
look great and be successful. It’s nice to invest in a company to take care of all
the stress for you.
6) Do you currently have an
identity? (This is more for companies that are already established
and you’re just revamping the logo/corporate identity. If you have a
new company or product, skip this question.)
Why is this important: If
you’re an established company with a well-known logo, you may not want to
deviate too extremely from it.
7) (If your answer to #6 is
no, skip this question) What do you like about it and what don’t you
like about it?
Why is this
important? Even if you plan to change the logo entirely, it’s good
to keep an inventory about what specifically worked and didn’t work about your
previous design in order to inform the new one.
These following questions
might seem silly, but their purpose is to help generate ideas.
1. How do you want your
image to be seen in two years? Why is
this important? This is something that you will have to portray in
your corporate identity.
We want this image to be seen as a high class, and tasteful
event company. We want to build a great cliental who refer all of their family
and friends to us.
2. If your company was an animal, what animal would it be and why?
Why is this important? Your company may or may not benefit from a
mascot. If it’s for children, a mascot character might be something
to consider. But even if it’s for adults, the answer to this
question might help generate ideas.
A peacock, because it is big, bright and catches any eye that
glances towards it.
3) If your company/brand was a person, who would it be and why? Why
is this important? A brand is perceived by consumers almost like a
person who is representing your company. You trust them, communicate
with them through advertisements and purchase, you can be disappointed in them,
etc. The corporate identity is the face of that person.
Bradley Cooper because he is a person that everyone wants at his or her
party to have a great time. We want our clients to feel their event cannot be
the same unless we are there
4) If your company/brand was an object, what would it be? Why is
this important: Might give you ideas.
An invitation, or a golden ticket.
5) If your customer was a cartoon character, who would it be? Why
is this important? Cartoon characters have exaggerated
characteristics. Identifying the general stereotype of your customers
might help give you ideas.
Mickey Mouse,
because not only is his home of Disney one of the most popular places people
flock to, but it’s known as the greatest place on earth. We want our clients to
feel their event is the best thing that was going on that night and all of
their guests had an amazing time.
